Hyperlocalization and Brewpubs: A Response to Elharlock
So, in response to my video the other day, fellow Beertuber Lee (a href =”http://www.youtube.com/elharlock”>channel here) gave a video response talking about Canadian beer brands, national and local, and how the Canadian beer scene differs from the American scene.
It’s an excellent discussion of those issues, and Lee’s a great personality, so you should definitely check out the vid. (Lee’s also been on the podcast a couple of times, and I consider him a friend, so there!)
My response is below. I basically just clarify a bit of the original video regarding breweries vs. brewpubs: when I speak of the hyper-locality of the future of craft beer, I’m thinking more in terms of having your local (non- or limited-bottling) brewpub that serves as your go-to spot for day-to-day beer, as opposed to a network of ten thousand bottling breweries fighting for their slice of the pie. I don’t think I mention this in the video, but in the brewing cities of Europe in the middle ages up through industrialization, most beer was made in “home breweries” that operated much the way a bakery might work today. Small, local, artisinal brewers making decent beer to serve to those in the neighborhoods around them sounds like a great future for craft beer in America (and anywhere else, for that matter.)
Of course, opinions vary, so please feel free to leave yours in the comments below. I’m going to be doing a “respond to comments” video soon, so look forward to that.
0:00 to 0:47 Introductions
0:47 to 2:35 Talking about brewpubs as hyperlocal beer
2:35 to 4:05 Kalamazoo as a hyperlocal beer market? Maybe?
4:15 to end Thanking Lee for his response and learning a bit about craft beer in Canada.